The changing media landscape shifts into overdrive . . .
The wireless carrier has acquired a startup that will help it get into the TV market.
T-Mobile is getting into the the television business with the acquisition of Layer3 TV, a TV tech company. The new service will launch next year, according to T-Mobile CEO John Legere.
The wireless carrier is billing the service as a breakthrough for people who “love their TV, but … hate their TV providers.” The service will combine streaming TV and online video at a lower cost and won’t restrict customers to lengthy contracts or bundles that include channels or content they don’t want to watch, T-Mobile said Wednesday.
“We’re gonna fix the pain points and bring real choice to consumers across the country,” Legere said. “It only makes sense for the Un-carrier to do to TV what we’re doing to wireless: change it for good!
Layer3 TV service, which launched in 2013 and has raised more than $80 million in funding, is a new web-based TV service that’s trying to provide an alternative to traditional cable or satellite TV. While it offers many of the same channels as a traditional cable provider, it also integrates content from online video providers, like Netflix and YouTube. Then it layers in social media feeds to the viewing experience. The service is currently available in five markets, including Denver, where it’s based, Los Angeles, Chicago, Washington, DC, and Dallas-Fort Worth.
Continues… T-Mobile, pay TV provider? Yep, starting in 2018