MasterCard Rolls Out Selfie Payments Decreasing Privacy One Step Further

Selfie-payments? Seriously? Unbelievable.

IMAGE - Selfie Payments

MasterCard has rolled out facial recognition “selfie payments” across Europe, as privacy-centric cryptocurrencies push in the opposite direction towards anonymity.

Beginning in 12 countries, MasterCard is employing Identity Check Mobile, a technology to allow customers to self-identify through facial recognition and fingerprints. An initial trial in the Netherlands revealed that over 75% of users surveyed indicated that they wished to continue using these methods of authentication, while 90% preferred to see biometric data used more in the future.

This constitutes a shift away from conventional methods of authentication such as passwords towards widespread use of biometric data instead, reducing instances of fraud, yet at the same time decreasing privacy one step further.


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